Holland America Line announces new partnership with Audible

New digital book club will be the first of its kind in the cruise industry

by Adam & Megan

Holland America Line has teamed up with audio storytelling company Audible to offer a co-branded new digital book club.

The partnership – the first of its kind in the cruise industry – will feature content curated specifically for Holland America Line, accessed via an extended Audible free trial as well as complimentary in-stateroom content available to all guests.

The book club will be featured on Holland America Line‘s social media channels, where each month the cruise line will select an audiobook or Audible Original title on topics such as travel, literature, science fiction, romance and mystery, all with a focus on destinations that the line visits. It will start with The Justice, an eight-part Audible Original from best-selling author James Patterson.

While on board, guests will be able to listen to a variety of Audible genres and take part in language lessons through the in-stateroom entertainment system.

To participate, consumers can sign up for a two-month extended free trial of Audible Premium Plus.

Kacy Cole, chief marketing officer at Holland America Line, said:

“We know from extensive research that reading is a top priority for guests both on and off holiday, so the Audible collaboration was a natural next step for us to connect with our guests. By being the first cruise line to team up with Audible, we are providing new ways to engage with our brand around common interests and activities whether on board or at home.”

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